His break-in story includes some celebrities like Whiz Kalifa, Drake and more.ĪLSO he's always looking for talent. Jamie's efforts have caused nearly 50% business growth at the agency over the last year in partnership with clients including Nike, Meta, American Express, Chipotle, Walmart, Beam Suntory and more.
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Jamie Falkowski is the Chief Creative Officer at Day One Agency, and they know how to move quickly and on strategy.ĭay One Agency is a creative communications agency built for the next 10 years (and 24 hours). You have to move quickly to tap into culture as an advertiser. Win a Crowbar Award to break into advertising: here This is a fantastic conversation for all aspiring advertisers and an excellent reminder for Creatives on how to get extra prestige and visibility in their roles. She's able to speak our language and tells us the basics of the new business process, how she approaches it at her agency and, of course, how you can break into new business. She's kind of a big deal, and that's okay. Nicole Souza is growing the historically creative and constantly innovative Saatchi & Saatchi agency brand.
He teaches us all about the communications, PR and marketing arms at every agency, how to break into it, and how to thrive in it. Jeff Sweat is the founder of Sweat + Co, a PR consultancy focused on advertising.Īs an ex-journalist, content marketing pioneer, two-time novelist, and agency PR veteran, Jeff has learned it's not enough to tell a story-you have to create a story worth telling. Jeff Sweat makes advertising agencies famous. Win a Crowbar to break into advertising: here Tune in as we discuss the role of marketing science, concepts like test and learn, and what it takes to be evidence-based rather than “data-driven.” His books How Brands Grow Parts 1 and 2 are foundational tools for any marketer, and the work coming out of Adelaide, Australia, is drastically changing the world of marketing and advertising. If you’re unfamiliar with Byron, he’s the Director and Leading Researcher of the Ehrenberg-Bass Institute, the world's largest center for marketing research. They carry the torch for evidence-based marketing and continue to make discoveries that push marketers to become more scientific and greater skeptics of the world around us. It challenges the stories marketers tell themselves and pursues the empirical truths of the craft.īyron Sharp and the Ehrenberg-Bass Institute champion this thinking.
Marketing science is punk… It’s anti-establishment. Read my more in-depth blog about my choice: Here
A Master's might not be for you at all.īut you should be equipped with all the knowledge about furthering your career development. I also wrote a more in-depth blog on our website, but this episode will clarify some important questions about higher education.Īnd to clarify upfront, this is not a one-sided conversation. Shachar is the program's academic director, and Rich is a lecturer for the program. I decided the Master's in Strategic Brand Communications was the perfect plan for my career. These are some of the questions Shachar Meron and Richard Pieczynski answer in this episode. Will it help you thrive in advertising long-term? What about portfolio school? Or what about an MBA? Will a Master's degree help you break into advertising? We value your support and are committed to providing valuable content to our listeners. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. Learn more about the Master's in Strategic Brand Communication Program at UIUC: hereĭisclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. We dive into how the SBC program helped transform their careers and if this program or any form of higher education might help you. What I love about this episode is the dichotomy between these two despite two different disciplines, they were both part of the University of Illinois' inaugural class for the Master's in Strategic Brand Communication Program (SBC). She owns her design agency, where she has dedicated her career to brand architecture and design.
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It tells the stories of two successful women in marketing, in two different roles within marketing, united by the same graduate degree.Įmilie Vicchio is the Marketing and Brand Communication Director at Client Solutions Architect, a global professional services firm.Īnd Shannon Obrecht is her own boss.
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